Overview

Cavai Cloud is the platform for creating and delivering interactive programmatic creatives. Build captive ad experiences for display, mobile, and video — and deliver them on any major advertising buying platform or publisher ad server.

Main concepts

The platform consists of Views for managing campaigns and building creatives, Formats that define how creatives appear, and Measurement for tracking performance.

Views

The platform has three kinds of views: management views, the builder, and reporting.

• Campaigns
• Creative Groups
• Creatives
• Builder
  • Creative Settings
  • Creative Flow
• Reports

Management views work like folders: Campaigns contain Creative Groups, and Creative Groups contain Creatives. The creative design workflow happens in the Builder.

Formats

Cavai supports two creative types with multiple format variants:

• Banner — Fixed-size display ads
• Expandable — Two-state creatives (collapsed/expanded)
• Slider / Carousel — Product and content carousels
• Video — Video-centric creatives
• Form & Payment — Data collection and payments
• Mobile — Responsive mobile delivery
• Native — Banner in native placements

All formats can be delivered in IAB Standard Ad Sizes or any custom size.

Measurement

Cavai provides standard online advertising metrics (impressions, clicks, time) plus an interaction funnel specific to interactive creatives.

• Metrics
• Custom Events
• Viewability
• Brand Safety
• Invalid Traffic
• Transparency
• Privacy

API & Analytics

• API Resources — REST API for platform data
• Analytics Data Fetching — Querying analytics data